The farm shop inside the station you already walk through
Every morning, the wall shows exactly what its growers stocked the night before. The insight is the commute, not the farm — built for the grower who already sells direct and can spare one delivery run.
- ₪14
Cherry tomatoes, 1kg
Nir Farm
- ₪22
Labneh, 400g
Givat Zeev Dairy
- ₪8
Basil, bunch
Emek Herbs
One delivery run, not a new route
Market gardeners, moshav and kibbutz farm operations, and small cheesemakers within driving distance of Tel Aviv, Binyamina, Haifa or Jerusalem — already selling some produce direct, done paying a middleman to move it.
The insight is the commute, not the farm
Commuters already pass through the station twice a day. Ha Derekh Cheli turns that walk into your shop front — a wall of lockers stocked with what you grew, sold to people already on their way home.
From harvest to the wall
Wait for the 06:00 reminder
On delivery mornings, a drop-off reminder lands in your inbox at 06:00 — harvest to it or skip the day.
Drive to the station, fill your locker
One run. Load your locker wall with whatever you picked today, at whatever quantity you have.
Log the restock
Update quantities and prices on the spot. The moment it’s live, your locker counts as stocked.
See your first restock go live
The moment you publish, your goods, your farm name and your price appear on the station's Tonight page — with the number of commuters who'll be emailed about them at 16:30.
Tonight at
Binyamina Station
- ₪14
Cherry tomatoes, 1kg
Nir Farm
- ₪22
Labneh, 400g
Givat Zeev Dairy
- ₪8
Basil, bunch
Emek Herbs
15% of what you sell. Nothing else.
Locker rent is 15% of your sales, withheld automatically by the card terminal on the locker wall and settled to us. No fee for an empty locker, no separate bill.
15%
of sales, per restock
© Ha Derekh Cheli 2026